PreCheck Inc. Launches New Brand Positioning and Website
PreCheck Inc. updates their website and brand to promote focus exclusively on the healthcare industry.
In the midst of celebrating PreCheck's 25th year of business, PreCheck decided it was time for a makeover. PreCheck teamed up with Houston-based Company, Whole Wheat Creative, for assistance with rebranding and website redesign.
“All of our products and solutions are healthcare focused, so we wanted our logo and website to have a look and feel that reflected our concentration on the healthcare industry, stated Lindsey Reczek, Marketing Specialist at PreCheck, Inc. “The use of white space and the cleanliness of the site reflect the sterile, precise environment of our healthcare clients.” Mike Piana, Senior Vice President of Marketing at PreCheck, Inc. also mentioned that, “We offer a large suite of healthcare credentialing and background screening solutions and want to ensure that prospective clients can easily find the information they need about our offerings on our website.” PreCheck's new positioning statement that appears alongside the new logo, “Investigate further,” encompasses everything that PreCheck was built upon, “We go further for our clients, we take an investigative approach in all of our processes and reporting and we want our clients to have the same approach, knowing more about the people they hire,” said Reczek.
PreCheck's marketing team launched an internal campaign starting a week prior to releasing the new logo to the staff in March. The promotion began with a week of daily emails that took PreCheck staff back in time, providing a glimpse into PreCheck's investigative history. The campaign ended at the staff meeting with Piana ripping off his old PreCheck shirt revealing the new and improved PreCheck logo printed on a t-shirt underneath. The crowd went wild for the rock star performance and it is thought that a few of his buttons flew off and hit innocent bystanders.
Contact: Lindsey Reczek, PreCheck, Inc. 713.590.1139